BARCLAY BUTERA HOME RELAUNCHES WEBSITE: FRESH LOOK, EASY NAVIGATION, UPDATED DEALER LOGIN FEATURE, eCOMMERCE, AND CO-BRANDING
LOS ANGELES, CA (July 17, 2009) - National lifestyle designer Barclay Butera launches this week the redesigned websites for his eponymous companies, Barclay Butera Home (http://www.barclaybuterahome.com/) and Barclay Butera Inc. (http://www.barclaybutera.com/), with new features for designers and consumers. With the makeover managed by National Director of Sales Tiffany Slater, two of the key elements are an improved Dealer/Designer Account system, Showroom & Dealer listings and on-line purchase capabilities. The sites will offer improved navigation and access to the latest information on Barclay Butera Home furnishings and accessories, additional lines carried, new ventures, and company and media updates. The site will also feature a blog and online sharing capabilities.
"We are very excited about the changes and improvements that have been made to both websites. Our customers will really benefit from the ease and accessibility of information, and I know this will contribute to our continued growth and success," states Slater.
Barclay Butera is also co-branding with L'Auberge Del Mar hotel, for which Barclay was Creative Director on the $25 million renovation last year. Visitors to the Barclay Butera Home website will be able to purchase from the catalog of Butera products used in the redesign currently on display throughout the hotel including furnishings, rugs, art, and lighting. More than 90% of Barclay Butera Home-branded collections furnish the hotel.
BarclayButeraHome.com, the site focused on the Barclay Butera-designed and -manufactured line of furnishings and accessories, features an improved Dealer Login created mainly for designers to communicate products they have in mind for their clients. They can create and save a Wish List and have their clients view it by providing their login info. All members will have access to useful information on upholstery, case goods, textiles, pillows and accessories, tools to effectively promote the Barclay Butera Home brand, as well as the press section that will keep dealers and designers updated on Barclay's accomplishments and business ventures.
BarclayButera.com, the designer's corporate website also includes additional lines sold in his Collection showrooms, is designed for consumers and will feature online purchasing of Barclay Butera Home pillows, candles and Butera's Living in Style book. Both sites will have a link to the Barclay Butera Home blog which will be continuously updated to inform readers of upcoming events and new products.
Both sites also promote the company's Design Services, and photo galleries of both his residential and hospitality work.
ABOUT BARCLAY BUTERA: Barclay Butera, Inc. is based in Newport Beach, CA, and entails the Barclay Butera collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT. Barclay Butera Home, Inc. products (http://www.barclaybuterahome.com/) are distributed through over 300 showrooms, his own collection showrooms, and To the Trade nationwide. Butera designs and manufactures his bench made upholstery products in Los Angeles, CA. The book Living In Style (Assouline, 2008) presents a collection of Butera's work since 2003, divided into five lifestyle themes: Beach, City, Desert, Mountain, and Town & Country. The designer's first line of textiles and trims for Kravet Collections is available now, also presented through four of his lifestyle themes. Please visit www.barclaybutera.com/media for a full introduction.